About us

HOLLOU SPORTS was founded in 2018 by James McCormick with a simple belief — athletes deserve better. Better design. Better performance. Better standards.

The name HOLLOU is personal. Inspired by his children, Hollie and Louie, the brand was built on family, legacy, and the drive to create something that lasts. What began as an idea quickly became a mission: to engineer sportswear that works as hard as the athletes who wear it.

Founded in Middlesbrough, HOLLOU is a proudly British performance brand dedicated to crafting expertly engineered apparel for sport, training, and everyday movement. From concept to delivery, every product is designed with precision, purpose, and an obsession with detail.

We don’t follow trends.

We focus on performance.

Through technical fabrics, innovative construction, and relentless refinement, we create hybrid sportswear that moves better, lasts longer, and performs under pressure — giving athletes the confidence and edge to push beyond limits.

Because to us, sport isn’t casual.

Preparation isn’t optional.

And standards are never compromised.

HOLLOU exists for those who demand more — from their kit and from themselves.

This is only the beginning.

HOLLOU SPORTS — Built for performance. Driven by obsession.